Most people over 30, remember the well-known washing powder ad, which challenged unsuspecting mums to a live clothes wash, to see whether the product delivered its ‘whiter than whites’ promise. This was a filmed doorstep where everyone was in on the gag. Viewers understood it was an advert, just as the at-home victim knew their kitchen would appear on national TV. Continue reading “Doing the doorstep challenge – can you win when cameras arrive unannounced?”
We all have foibles when it comes to good service. Loud background music in your favourite restaurant – no thanks. Unsuitable substitutes in an online shop or a sell-by date less than 24 hours after it arrives. To me, these are like sour milk in my tea. A complete turn off, which could turn me to the Oat-side.Continue reading "Customer service – You say it best when you say nothing at all"
We all know the feeling.
Your phone pings, then again… and again… something has happened.
Twitter is “blowing up” says the voice on the other end of the line. Five minutes later; “it’s all over Facebook”. The on-call Press Officer rings next; local media want a response to the hundreds of comments on Twitter.
So, what’s your next move?
If you’re asking this question now, it’s too late.Continue reading "Are you prepared for a social media crisis? Here’s 7 tips you need"
Over the last few weeks there seems to have a been a flurry of “recorded statements” in response to major crises. To be clear, rather than put someone forward to be interviewed by the press, the boss records a statement and it’s posted on the website or via social channels.
You could be forgiven for thinking one news story last month was a digital-misprint. “Grenfell council spends more than £90k on bosses’ bonuses.” But closer reading revealed the headline was correct.
A top-floor view overlooking London’s windswept skyline. This was the suitably dramatic backdrop as big brands meet to discuss industry regulation last week.
Chairing the discussion at PrettyGreen’s agency Breakfast Briefing, I spoke to guests involved with some of the most recognised and well-loved products. Continue reading “Talking regulation with big brands”
I love my job but I cannot talk about it. Success in crisis and corporate communications comes when no-one reads, tweets or hears about my clients. It is the curious and at times conversation-stopping nature of the job, that most of the time, the less I say the better.
In among political break-ups and breakaways, a commitment to clean up take-aways is hardly big news - at first glance.
And yet the pledge by Just Eat to remove any of the 29,000 UK restaurants registered with them, who score a zero food hygiene rating, gives food for thought. The food ordering app is investing £1m in hygiene and safety standards. Restaurants that fail to make the grade by 01 May will be kicked off the app and any new entries must score ‘generally satisfactory’ for hygiene.Continue reading "Managing Reputation – Warning strong stomach required to read on"
When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.
Over the last 10 years though that trust has been eroded. Continue reading "Facebook: can I trust you again? A personal perspective."
Mangold Consultancy made a welcome return to Marlow FM’s The Buzz last week, opening 2019 with lively discussions about the high street, Chinese economics and speaker confidence. I was one of two guests on the weekly show, invited to look at topical business stories and forecasts for 2019. Continue reading "Radio Waves"