Tom Mangold on Media Training

Tom Mangold

Many television viewers were surprised at the honesty and frankness of my interviewees in the recent BBC 4 ‘Jeremy Thorpe Scandal’ which ran as a complimentary programme to BBC Drama’s three-parter on the same subject.

What viewers may not have appreciated is that those interviews were conducted at a time well before the black arts of media training and crisis management had overwhelmed the television news and current affairs business. I say black arts because teaching people how to deal with the television interview can have a benign or malign effect. Continue reading “Tom Mangold on Media Training”

Crisis communications support for SMEs

Crisis comms for SMEs

Crisis comms support – no longer just for the big boys

Thanks to new digital marketing techniques, it’s possible for SMEs to compete with global organisations when promoting their business. With a great creative idea and some smart execution, you can reach huge numbers of your target audience without needing any agency support whatsoever. Digital marketing agencies know this and have made their service packages more affordable and flexible as a result.

There is one area of communications where it’s not recommended to go ‘DIY’ however: crisis communications. And with many corporate communications specialists insisting upon pricey retainers to manage a business’s reputation, SMEs are locked out of access to that support. Continue reading “Crisis communications support for SMEs”