“Be Kind” – Yorkshire Tea’s reputation management masterclass

Rishi Sunak "Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew."

Take one senior politician, one well-known and much-loved brand, and add social media. Stir together and what do you get?

That’s right, the perfect recipe for a Twitter storm.

That’s exactly what happened to Yorkshire Tea this weekend when Rishi Sunak MP, the Conservative MP for Richmond (in North Yorkshire as it happens) shared an image of himself making a cup of tea, standing next to a giant bag of the famous Yorkshire brew.

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Social Media & Mental Health

Social Media & Mental Health

Why social media companies should (but probably won’t) act responsibly and lead the conversation on mental health

Social media companies are some of the most powerful and influential business entities on the planet. Their decisions shape how the world communicates and how we as individuals consume information. Unlike most large-scale global commercial industries, social media is self-regulating. This puts social media companies in a unique position of global responsibility.

A new report published by the Royal College of Psychiatrists last week said social media companies should be forced by governments to hand over their data for independent research into the risks of social media use.

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Are you prepared for a social media crisis? Here’s 7 tips you need

We all know the feeling.

Your phone pings, then again… and again… something has happened.

Twitter is “blowing up” says the voice on the other end of the line. Five minutes later; “it’s all over Facebook”. The on-call Press Officer rings next; local media want a response to the hundreds of comments on Twitter.

So, what’s your next move?

If you’re asking this question now, it’s too late.

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