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Tag: global brand corporate communications

Posted on 8th September 20202nd February 2021

Parents, Social Media & Reputation Management

Parents, Social Media & Reputation Management

More brands today are using digital campaigns to signpost their values (think Nike, Dove and Under Armour), leaving people in no doubt as to where they stand, and how they will effect positive change. Being big with global reach helps, but even then bravery is fraught with reputational and financial risk. Just ask L’Oreal or Pepsi.

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