Over the last few weeks there seems to have a been a flurry of “recorded statements” in response to major crises. To be clear, rather than put someone forward to be interviewed by the press, the boss records a statement and it’s posted on the website or via social channels.
Whether you’re a company spokesperson, or the PR representative briefing them for a future interview, this is worth reading as media training has an expiry date! Continue reading “Think you’re media trained? Actually, you’re not”