Doing the doorstep challenge – can you win when cameras arrive unannounced?

Doorstep Challenge

Most people over 30, remember the well-known washing powder ad, which challenged unsuspecting mums to a live clothes wash, to see whether the product delivered its ‘whiter than whites’ promise. This was a filmed doorstep where everyone was in on the gag. Viewers understood it was an advert, just as the at-home victim knew their kitchen would appear on national TV. Continue reading “Doing the doorstep challenge – can you win when cameras arrive unannounced?”

Facebook: can I trust you again? A personal perspective.

Over the last 10 years my trust in Facebook has been eroded

When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.

Over the last 10 years though that trust has been eroded. Continue reading "Facebook: can I trust you again? A personal perspective."

Making predictions – a fool’s game you cannot afford to miss?

Predictions for 2019

Since political turmoil before breakfast became the new normal in 2018, reading the runes on anything other than tea is a high stakes game. But having digested the best news round ups, here are a few boiled down forecasts to consider for crisis communications and reputation management in the year ahead.

Continue reading “Making predictions – a fool’s game you cannot afford to miss?”

Pattiserie Valerie – Serves up a showstopper interview

Patisserie Valerie by A P Monblat

Luke JohnsonLess than a week after revelations about the financial future of Patisserie Valerie made headlines, executive chairman Luke Johnson gave an interview to the same newspaper where he regularly contributed a business column.

The move navigated some tricky reputational waters and a creeping narrative about British retail and high street horror stories. Continue reading “Pattiserie Valerie – Serves up a showstopper interview”

Just say no – is it ever right to refuse an interview?

Jeremy Corbyn & Tom WatsonYesterday morning on BBC Radio 4’s “Today” programme, Nick Robinson made a not insignificant point of letting listeners know that Jeremy Corbyn was “unavailable” for an interview. Robinson, reporting from the Labour Party Conference said Corbyn had been offered the pick of any time slot he wanted. But there was no Mr Corbyn and his deputy Tom Watson stepped up instead.

It’s unusual for a political leader not to give an interview to the Today programme during party conference season. But who says anyone has to give an interview? Continue reading “Just say no – is it ever right to refuse an interview?”

Kudos to my ex colleagues at BBC Watchdog

BMW

Credit to BBC Watchdog for their investigation on last night’s programme which lead to BMW announcing a recall of hundreds of thousands of cars.

The truth is that no one really knows what goes on inside an organisation during a crisis, apart from the people managing it.  There are often multiple business objectives which reach far beyond being featured on the programme.  Continue reading “Kudos to my ex colleagues at BBC Watchdog”