Why saying no comment is a risk to your reputation
Using "no comment" might feel like a safe option, but these two words are often anything but. I spent years ...
Overcoming the fear of media interviews through training
She came into the session convinced she was terrible at media interviews. Fifteen years of experience. A genuine expert in ...
How to apologise publicly and rebuild trust with your audience
If you ever have to apologise publicly, most people get it wrong for the same reason. Because the moment pressure ...
Why spokesperson preparation is the most important part of a crisis response
Most organisations spend hours perfecting a statement but overlook spokesperson preparation. They then hand that statement to someone who has ...
Will AI will create entirely new crisis problems?
If you’re worrying that AI will create entirely new crisis problems, it probably won’t. What it will do is speed ...
How I would build a crisis response team today
This is how I would build a crisis response team today (in the age of AI and fake videos). This ...
