Who’s talking now?

BBC 50:50 The Equality Project

As a BBC producer I heard many outstanding female voices – from presenter Anne Robinson cross-examining CEOs on BBC Watchdog, to numerous female Executive Producers standing up to big bullying businesses trying to kill a great story.

I was part of production teams crafting complex programmes in challenging circumstances. These experiences shaped my own voice, including in the media training room, where I support people preparing to go on the record or in day to day interactions providing crisis management and corporate communications support.

BBC 50:50 The Equality Project
BBC’s 50:50 Equality Project aimed at creating content that fairly represents the world, by ensuring a balance of voices.

So I was delighted when our clients Addleshaw Goddard announced their partnership with the BBC’s 50:50 Equality Project aimed at creating journalism and media content that fairly represents the world, by ensuring a balance of voices. Addleshaw Goddard is the first law firm to partner on the project, joining 70 organisations in over 20 countries, including the Financial Times, Australia’s ABC News, Unilever, Balfour Beatty and PwC.

We worked with Justine Delroy, who heads up Addleshaw Goddard’s commercial tax and structuring team, as she stepped up for the announcement, becoming ‘the face’ for the launch and related media requests. And in preparing, we reflected on her story, as a lawyer starting out and how this inspired her to lead the firm’s Gender Working Group. As always it is the personal insights which bring an interview to life.

Addleshaw Goddard

Addleshaw Goddard are counting every voice put forward for media opportunities, press releases and awards. They are sharing data with the Equality Project and aim to increase profile-raising opportunities for women within the firm. It has been unexpected and much welcomed, as my TV and communications worlds collide and I look forward to hearing from and working with many more emerging and established female voices.

Find out more about the BBC 50:50 The Equality Project

Why good biscuits won’t cut it in a pandemic – putting our crisis comms tagline to the test

Why good biscuits won’t cut it in a pandemic

Good biscuits plated up on arrival and participants hovering at the door ahead of schedule. Throw in a tailored crisis simulation - part challenge, part playing to individual strengths - and all the positive omens are there for a good training day.

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From COVID-19 Crisis → Business-As-Usual

From COVID-19 Crisis → Busines-As-Usual

As COVID-19 silently crept onto our shores you may have been in regular crisis meetings as the virus’ huge impact took hold. Now, you may well be moving from that heightened crisis state to living with the new “normal”, whatever that looks like for your organisation.

As we all bed into week 5 of the lockdown we thought we’d share some insights on how to adapt from crisis to business-as-usual with some suggested next steps and evidence from our client work.

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Media & Presentation Training 2.0

Media and Presentation Training with Mangold Consultancy

As TV news anchors around the world set up studios in their homes with teleprompters, specialist lighting, makeup and HD broadcast cameras; interviewees must also up their game. "News" needs experts, spokespeople and human stories more than ever and the best people you will see and hear, the ones who get invited back, have received media & presentation training - even if they are speaking from a laptop in their living room. Continue reading "Media & Presentation Training 2.0"

How do you keep communicating when the crisis is never-ending?

Coronavirus - Crisis Communications

I have seen some brilliant emails and posts in the last few days – from my local Indian restaurant, Haweli, to Sainsbury’s, to other small business owners like me.  It doesn’t matter if you’re big or small; clear, regular and relevant communications are critical.

As we all adjust to the new “normal” personally and “business as usual” professionally, it occurred to me that there are some really simple tips for communicating in a crisis.

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“Be Kind” – Yorkshire Tea’s reputation management masterclass

Rishi Sunak "Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew."

Take one senior politician, one well-known and much-loved brand, and add social media. Stir together and what do you get?

That’s right, the perfect recipe for a Twitter storm.

That’s exactly what happened to Yorkshire Tea this weekend when Rishi Sunak MP, the Conservative MP for Richmond (in North Yorkshire as it happens) shared an image of himself making a cup of tea, standing next to a giant bag of the famous Yorkshire brew.

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Baftas, Bags and B Corp

Bafta is axing celebrity goody bags from this weekend’s ceremony. Opting instead for gifting wallets made from recycled plastics.

Bafta is axing celebrity goody bags from this weekend’s ceremony. Opting instead for gifting wallets made from recycled plastics. It’s a timely plot twist to the 2020 award season. The buzz of a new bag – the colour, the look on the arm, the cramming of essentials into one place, is the ultimate pleasure purchase. But against heightened ethical and environmental consumer standards, is it possible for a Tote to do greater good?

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Social Media & Mental Health

Social Media & Mental Health

Why social media companies should (but probably won’t) act responsibly and lead the conversation on mental health

Social media companies are some of the most powerful and influential business entities on the planet. Their decisions shape how the world communicates and how we as individuals consume information. Unlike most large-scale global commercial industries, social media is self-regulating. This puts social media companies in a unique position of global responsibility.

A new report published by the Royal College of Psychiatrists last week said social media companies should be forced by governments to hand over their data for independent research into the risks of social media use.

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That Newsnight Interview – Think; Stop; Look and Listen; Wait; Look and Listen again; Arrive Alive

Photo by Matthew Feeney

Prince Andrew would have done well to follow the Green Cross Code as he stepped into the path of the oncoming Newsnight interview. There has since been much scrutiny of the Royal’s press advisors and why they failed to follow the basics when it comes to media handling in a global reputational storm.

Taking time to stop, look and listen to external communications advisors during a crisis is critical to long term reputation. Like a friendly Green Man, people like us, reiterate life outside the crisis bubble and wider public perception both in the moment and the hours, days and weeks to follow.

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Doing the doorstep challenge – can you win when cameras arrive unannounced?

Doorstep Challenge

Most people over 30, remember the well-known washing powder ad, which challenged unsuspecting mums to a live clothes wash, to see whether the product delivered its ‘whiter than whites’ promise. This was a filmed doorstep where everyone was in on the gag. Viewers understood it was an advert, just as the at-home victim knew their kitchen would appear on national TV. Continue reading “Doing the doorstep challenge – can you win when cameras arrive unannounced?”

Customer service – You say it best when you say nothing at all

Customer Services

We all have foibles when it comes to good service. Loud background music in your favourite restaurant – no thanks. Unsuitable substitutes in an online shop or a sell-by date less than 24 hours after it arrives. To me, these are like sour milk in my tea. A complete turn off, which could turn me to the Oat-side.

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Are you prepared for a social media crisis? Here’s 7 tips you need

We all know the feeling.

Your phone pings, then again… and again… something has happened.

Twitter is “blowing up” says the voice on the other end of the line. Five minutes later; “it’s all over Facebook”. The on-call Press Officer rings next; local media want a response to the hundreds of comments on Twitter.

So, what’s your next move?

If you’re asking this question now, it’s too late.

Continue reading "Are you prepared for a social media crisis? Here’s 7 tips you need"