Eat Natural Case Study

Client

Eat Natural, the hugely successful British snack company, were invited to appear on a prime-time TV documentary, taking viewers inside their ‘makery’ to see how bars are created. They asked us to help them prepare and make the most of the opportunity to best showcase the Eat Natural brand and its people.

Our Role

We worked with the PR and Marketing team to understand what each member of the team would bring to the programme. We ran through key “on camera” skills to use when working with the TV presenter. All those involved got experience talking on camera, on location, before reviewing, fine-tuning and finalising their natural style.

Results

The team grew in confidence and said the session was ‘invaluable’, with each benefitting from one-to-one attention. We tailored training to the specific needs of the client and the programme they were appearing on, to ensure the session rewarded them in full and paid dividends for the brand’s long term profile.

Update

Many congratulations to the fantastic team at Eat Natural.  The programme was a huge success and a credit to all the hard work everyone put in.

What They Said

Abby and her team put everyone at ease. The thought and preparation they’d put into the session meant that we got straight on with focussing on each member of the team and making sure they had the practice and insight they needed to speak with confidence. The training was fantastic!

Hannah Norris | PR, Eat Natural