Social Media Crisis Management Case Study

Social Media Crisis Management
Client

As the retained crisis communications agency for a global industry leader behind several household brands, our specialist social media crisis management enables them to prepare for and respond to the reputational risks of the digital era.

Our Role

Our remote monitoring and listening during one particularly high profile, international crisis, included real-time tracking of relevant consumer conversations. Acting as their ‘eyes and ears’, our social media crisis management support, alerted them to snowballing reputational issues and we then provided recommendations on when and how to respond.

Results

By flagging conversations about their brand as they were happening, we prevented isolated social media posts becoming major reputational problems. Our real-time monitoring generated insights to inform future communications and prevented brand disinformation from circulating widely. This included a potentially damaging user that was sharing fake news stories and lead to the account being shut down by a major social platform.

Find out more about how Mangold Consultancy can help your business

Crisis Management

We will help you prepare for and manage a crisis, so that if and when a problem develops your business is well prepared to assess, act and respond.

Media Training

We provide media training for people at all levels – from executives through to customer service call handlers - so they are well equipped to deal with the press.

Corporate Communications

We will help you assess, develop and create the right “tone-of-voice” for your corporate communications and translate complex issues into clear company responses.