Who’s talking now?

BBC 50:50 The Equality Project

As a BBC producer I heard many outstanding female voices – from presenter Anne Robinson cross-examining CEOs on BBC Watchdog, to numerous female Executive Producers standing up to big bullying businesses trying to kill a great story.

I was part of production teams crafting complex programmes in challenging circumstances. These experiences shaped my own voice, including in the media training room, where I support people preparing to go on the record or in day to day interactions providing crisis management and corporate communications support.

BBC 50:50 The Equality Project
BBC’s 50:50 Equality Project aimed at creating content that fairly represents the world, by ensuring a balance of voices.

So I was delighted when our clients Addleshaw Goddard announced their partnership with the BBC’s 50:50 Equality Project aimed at creating journalism and media content that fairly represents the world, by ensuring a balance of voices. Addleshaw Goddard is the first law firm to partner on the project, joining 70 organisations in over 20 countries, including the Financial Times, Australia’s ABC News, Unilever, Balfour Beatty and PwC.

We worked with Justine Delroy, who heads up Addleshaw Goddard’s commercial tax and structuring team, as she stepped up for the announcement, becoming ‘the face’ for the launch and related media requests. And in preparing, we reflected on her story, as a lawyer starting out and how this inspired her to lead the firm’s Gender Working Group. As always it is the personal insights which bring an interview to life.

Addleshaw Goddard

Addleshaw Goddard are counting every voice put forward for media opportunities, press releases and awards. They are sharing data with the Equality Project and aim to increase profile-raising opportunities for women within the firm. It has been unexpected and much welcomed, as my TV and communications worlds collide and I look forward to hearing from and working with many more emerging and established female voices.

Find out more about the BBC 50:50 The Equality Project

Media & Presentation Training 2.0

Media and Presentation Training with Mangold Consultancy

As TV news anchors around the world set up studios in their homes with teleprompters, specialist lighting, makeup and HD broadcast cameras; interviewees must also up their game. "News" needs experts, spokespeople and human stories more than ever and the best people you will see and hear, the ones who get invited back, have received media & presentation training - even if they are speaking from a laptop in their living room. Continue reading "Media & Presentation Training 2.0"

Doing the doorstep challenge – can you win when cameras arrive unannounced?

Doorstep Challenge

Most people over 30, remember the well-known washing powder ad, which challenged unsuspecting mums to a live clothes wash, to see whether the product delivered its ‘whiter than whites’ promise. This was a filmed doorstep where everyone was in on the gag. Viewers understood it was an advert, just as the at-home victim knew their kitchen would appear on national TV. Continue reading “Doing the doorstep challenge – can you win when cameras arrive unannounced?”

Facebook: can I trust you again? A personal perspective.

Over the last 10 years my trust in Facebook has been eroded

When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.

Over the last 10 years though that trust has been eroded. Continue reading "Facebook: can I trust you again? A personal perspective."

Pattiserie Valerie – Serves up a showstopper interview

Patisserie Valerie by A P Monblat

Luke JohnsonLess than a week after revelations about the financial future of Patisserie Valerie made headlines, executive chairman Luke Johnson gave an interview to the same newspaper where he regularly contributed a business column.

The move navigated some tricky reputational waters and a creeping narrative about British retail and high street horror stories. Continue reading “Pattiserie Valerie – Serves up a showstopper interview”

Tom Mangold on Media Training

Tom Mangold

Many television viewers were surprised at the honesty and frankness of my interviewees in the recent BBC 4 ‘Jeremy Thorpe Scandal’ which ran as a complimentary programme to BBC Drama’s three-parter on the same subject.

What viewers may not have appreciated is that those interviews were conducted at a time well before the black arts of media training and crisis management had overwhelmed the television news and current affairs business. I say black arts because teaching people how to deal with the television interview can have a benign or malign effect. Continue reading “Tom Mangold on Media Training”

Reputation management – where any business (big or small) should start from

Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
Continue reading “Reputation management – where any business (big or small) should start from”

How NOT to give a statement: a lesson from the Russian poisoning story

A lesson from the Russian poisoning story

Yesterday, the Government’s Chief Medical Officer Prof Dame Sally Davies made a statement. An important statement for any of the 500 or so people who had visited the restaurant and pub in Salisbury where trace amounts of the substance used to poison ex-Russian spy Sergei Skripal and his daughter were found.

Now I don’t live in Salisbury.  But my gut feeling, if I did, is that any advice about possible nerve agent contamination is probably worth listening to.

Continue reading “How NOT to give a statement: a lesson from the Russian poisoning story”