Category: Corporate Communications

Below are some news items and blog posts relating to the Corporate Communications services provided by Mangold Consultancy.

Our aim is to help you assess, develop and create the right “tone-of-voice” for your corporate communications.

For details on the full range of services we provide, please visit the main Mangold Consultancy Services page.

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Just say no – is it ever right to refuse an interview?

Mangold Consultancy TV Interview Training

Jeremy Corbyn & Tom WatsonYesterday morning on BBC Radio 4’s “Today” programme, Nick Robinson made a not insignificant point of letting listeners know that Jeremy Corbyn was “unavailable” for an interview. Robinson, reporting from the Labour Party Conference said Corbyn had been offered the pick of any time slot he wanted. But there was no Mr Corbyn and his deputy Tom Watson stepped up instead.

It’s unusual for a political leader not to give an interview to the Today programme during party conference season. But who says anyone has to give an interview? Continue reading “Just say no – is it ever right to refuse an interview?”

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Kudos to my ex colleagues at BBC Watchdog

BMW

Credit to BBC Watchdog for their investigation on last night’s programme which lead to BMW announcing a recall of hundreds of thousands of cars.

The truth is that no one really knows what goes on inside an organisation during a crisis, apart from the people managing it.  There are often multiple business objectives which reach far beyond being featured on the programme.  Continue reading “Kudos to my ex colleagues at BBC Watchdog”

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Crisis Comms for Food and Drink producers & manufacturers

Crisis Comms for Food and Drink producers & manufacturers

As a consumer-facing, multi-channel business operating in a highly competitive sector, your company probably has more issues to deal with day to day than President Trump’s press secretary. One little rogue comment from your Chief Exec, one delay in a shipment, or one faulty product line and you’ve potentially got a reputational nightmare on your hands. If you are “lucky” enough to be the one responsible for managing your business’ reputation, then this guide to Crisis Comms for the food and drink industry is for you. Continue reading “Crisis Comms for Food and Drink producers & manufacturers”

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Reputation management – where any business (big or small) should start from

Reputation Management Mangold Consultancy

Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
Continue reading “Reputation management – where any business (big or small) should start from”

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Caught in the crossfire? Is a bad brand association risking your reputation?

Bad brand association

If you look at the risks to your business (via a risk audit) you’ll discover potential threats lie within your workforce, your suppliers, your processes, your equipment and perhaps even your premises. Identifying those threats and planning how to handle them is a huge step forward in managing your corporate reputation.

But what about the threats that lie outside your business? What happens when companies or personalities you’re affiliated to suffer a fall from grace? Do nothing and it looks like you don’t care or worse, condone their bad behaviour. Act and you may risk further damage. So how do you protect your business and respond in the right way? Continue reading “Caught in the crossfire? Is a bad brand association risking your reputation?”

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Why Small is Beautiful in a Social Media Crisis

Bug on Leaf

The commitment involved in starting a new business is phenomenal. Winning new contracts, wooing clients, honing your product and getting your name out there. Building a reputation demands time, attention to detail and preparation.

The 100% organic skincare line launched by one beauty innovator had been long in the planning. Products that were clean, kind and ethically sourced – all grounded in an “on-trend” concept, aimed at legions of health and wellbeing devotees. And as the range gained traction, tweets, likes and shares, everything seemed to be on track. But just as the business plan was exceeding year one expectations, a supplier down the chain was exposed for using non-organic base ingredients. The same ingredients now found in the 100% organic skincare line. One negative review became two. Malicious tweets followed and libellous Facebook posts began to unpick hard earned customer loyalty and reputation. Continue reading “Why Small is Beautiful in a Social Media Crisis”