We will help you prepare for and manage a crisis, so that if and when a problem develops, your business is well prepared to assess, act and respond.
The crisis management service covers the core areas, required by any business to deliver a swift and efficient response to a reputational threat. These are:
24/7 Strategic counsel from the Mangold Consultancy will give you direct access to the team (virtually and/or on site) to mitigate reputational damage to your business. We will work with you and your team throughout a crisis to navigate issues as they arise and help to minimise the reputational damage during and after the event. Drawing on our 20+ years of experience as both journalists and communications professionals to bring an outsider’s perspective to the issue you may be facing.
Crisis management communications guidelines provide a complete plan to follow when and if your business is facing an issue. The guidelines help to assess if you’re actually facing a crisis and all subsequent steps, through to judging when the crisis is over. The logistics and practicalities of a crisis are detailed, such as the location and set up of a ‘crisis war room’ and how to alert your key people with 30 minutes notice. Key messages, statements, social media posts and comments will be drafted, so the starting blocks for all your ongoing communication are already in place. The guidelines are prepared in ‘peace time’, ensuring they are realistic, achievable and signed off by the right people.
Reputational risk assessments and crisis audits support executive teams to recognise the risks to the business, prioritise and agree the strategy for managing them if they arise. By gathering information on perceived risks, areas relating to the wider industry and business specific targets, an audit clearly identifies potential threats. From here executives can prioritise the most critical issues and agree planning and management to mitigate against any potential reputational damage. The Mangold Consultancy will lead on all stages of setting up your assessment, delivering a thorough review and presenting the results to your team.
Crisis simulations put you and your team through the escalating speed and competing challenges of a ‘real-life’ crisis, without the public fall out. Whether facing a social media onslaught about a best selling product, a deluge of media calls about alleged poor practice or a tragic accident in a foreign market, we create a tailored exercise to put your team through their paces while stress-testing processes and identifying gaps. The session can culminate in a press ‘door-step’ demanding a live broadcast interview. A crisis simulation within the privacy of your offices will ensure you are well rehearsed should a real-life crisis occur.
"Your sim really got them going, the team were a hair breadth from doing a recall without informing anyone at Head Office . Masterpiece!"
Social media crisis simulations reflect the growing trend of journalists, consumers and other stakeholders using these platforms to source stories and talk publicly about your business – often developing new angles to an existing crisis. The Mangold Consultancy will create a stand alone social media crisis simulation or embed this as part of a wider simulation (see above), so it builds on the tone and audience of more traditional media. The simulation mimics the speed of a developing crisis, testing the team’s ability to respond to a real-life event.
We provide media training for people at all levels – from executives through to customer service call handlers - so they are well equipped to deal with the press.
We will help you assess, develop and create the right “tone-of-voice” for your corporate communications and translate complex issues into clear company responses.