Where our love of music and media training collides

Thank you to all those speaking out about AI in the creative industries with the hashtag #MakeItFair campaign.

Your diverse views are transforming technical stuff into human speak, clearly explaining what this technology is and why it matters to artists and fans alike.

When we first started working with music industry leaders a few years ago, the position on AI was still evolving and the language to make it understandable to everyone was something we discussed at length in media training.

Since then IFPI has joined with others, including PPL, to speak about the threat to creative livelihoods and Warner Music Group is among the world’s largest music companies backing a campaign that opposes the UK government’s AI copyright exception proposal.

Musician Paul McCartney and Gina Neff, Professor of Responsible AI at Queen Mary University – just some of the names recently making their case across multiple front pages and broadcast bulletins.

As a music fan I care deeply about this issue.

As a media trainer, I am hugely impressed by those taking the time and thought to tell this story.