Category: Media Training

Below are some news items and blog posts relating to the Media Training services provided by Mangold Consultancy.

We provide media training for people at all levels – from executives through to customer service call handlers – so they are well equipped to deal with the press. Our media training combines learning how to talk to the press when there are positive issues to highlight, alongside managing journalists during a crisis.

For details on the full range of services we provide, please visit the main Mangold Consultancy Services page.

 

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Facing the LinkedIn rollercoaster nerves

Facing the LinkedIn Rollercoaster Nerves. Image by Suntooooth on Wikipedia

My son made me…

🫣 when he recently convinced me to ride the UK’s tallest, fastest, most weightless rollercoaster.

🎢 Hyperia at Thorpe Park stands 236 feet tall, with two inversions and a 995-meter track, all at speeds of 80 mph +.

⏳ And in the 90 seconds it took to complete the ride, I realised the experience was not unlike putting myself out here on LinkedIn – nerves of steel and taut enthusiasm, all the while secretly fearing falling flat.

😰 And I am not alone. Speaking to women in business, both senior leaders and entrepreneurs at new business meetings and networking, it appears many of us feel the stomach drop, pre-post on LinkedIn.

🤲🏻 So for anyone feeling the LinkedIn ick – be assured we are all in it together. And for 90 seconds of fear, you may just get all the thrills of a completely new experience!

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5 things a crisis communication spokesperson does

5 Things a Crisis Communication Spokesperson Does. Photo by Fardad sepandar on Unsplash

Being the face of the organisation in a crisis is a BIG ask.

So a spokesperson must ask a few things in return before doing an interview.

Here are 5 things great spokespeople do in a crisis:

  1. Complete clarity on what they can say publicly at this stage.
  2. Answers on information gaps. Even if the details are not available.
  3. Space to rehearse key messages, and their way of saying them.
  4. Confidence to make the most of the interview, conveying empathy and personal commitment.
  5. A reliable deputy for their usual role so they can focus on the media.

Comment here if you have any more tips…

Featured Image by Fardad sepandar on Unsplash

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This is Tom Mangold

This is Tom Mangold

Tom Mangold is an award-winning journalist and author.

Reporter on circa 120 episodes of BBC Panorama.

He’s 90 and STILL working

He cycles every day

At his heart, this man is a journalist. And he’s also our Dad.

Earlier this year I asked people what they’d like to ask him. It felt like the right time to put HIM in the hot seat for a change.

So, we sat down and discussed – media, truth, interviews, social platforms, crisis.

To kick things off, here’s his take on his craft.

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Where our love of music and media training collides

Music fans Abby Mangold & Jess Mangold

Thank you to all those speaking out about AI in the creative industries with the hashtag #MakeItFair campaign.

Your diverse views are transforming technical stuff into human speak, clearly explaining what this technology is and why it matters to artists and fans alike.

When we first started working with music industry leaders a few years ago, the position on AI was still evolving and the language to make it understandable to everyone was something we discussed at length in media training.

Since then IFPI has joined with others, including PPL, to speak about the threat to creative livelihoods and Warner Music Group is among the world’s largest music companies backing a campaign that opposes the UK government’s AI copyright exception proposal.

Musician Paul McCartney and Gina Neff, Professor of Responsible AI at Queen Mary University – just some of the names recently making their case across multiple front pages and broadcast bulletins.

As a music fan I care deeply about this issue.

As a media trainer, I am hugely impressed by those taking the time and thought to tell this story.

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Pretty proud of this one

Pretty Proud: Abby Mangold & Jess Mangold: "They are the critical friends you want on speed dial"

We’ve been working with this retail client for 5 years.

We’ve gone through the good times and the tougher ones.

We’ve supported each other to grow as organisations.

So we were chuffed when they told us:

“Abby and Jess consistently provide clear thinking and boil down complex matters, into concise guidance.

As media trainers they are industry experts, give honest and fair feedback in a safe environment.

They are the critical friends you want on speed dial.”

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Tom Mangold has worked in media for 70+ years – what would you ask him?

Abby & Tom Mangold

This is my Dad, Tom Mangold.

  • He’s an award-winning journalist and author.
  • Reporter on circa 120 episodes on BBC Panorama.
  • He’s 90 and STILL working.
  • He cycles every day.
  • He continues to inspire me and our work at Mangold Consultancy.

If you asked him, he’d tell you I stole everything I know from him. I will neither confirm nor deny this.

I’m going to film interview content with Dad and share it online.

We tend to talk about:

  • the state of journalism and television
  • crisis communications
  • media interviews
  • “news” on Social Media
  • rubbish spokespeople

Watch this space for unique insight from someone who has worked in the media industry for more than 70 years!

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A dream come true – training music industry experts

Music Industry Training with Warner Music Group

Dua Lipa, Fred Again, Coldplay, Gorillaz…

Being asked to run media and presentation training for Warner Music Group is one of the most incredible starts to the year Jess Mangold and I could have asked for.

Some of our happiest times together have been rooted in our shared passion for music.

So, 2 days of training down-to-earth, music industry experts was frankly a dream come true.

Thank you to Adam Merrett and the whole team for having us.

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What keeps you awake at night?

What keeps you awake at night. Photo by cottonbro studio at Pexels

It is never easy asking people this question when you meet for the first time.

But tasked with writing the crisis communications guidelines for new clients, we have to take the plunge, so we know early on where they could be exposed from a reputational perspective.

4 years on from asking one client this question, we are their retained crisis communications agency, available 24/7 responding to calls, and working with the whole team to test and reinforce their crisis communications protocols.

Tough questions = good results.

Photo by cottonbro studio at Pexels

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What is retained crisis communications support?

What is retained crisis communications support? Photo Vlad Deep at Unsplash

Our team is available 24/7, 365 days a year.

We are hands-on in a crisis: using 20+ years in national journalism, global crisis communications and social media expertise.

AND, if you remain crisis-free we use your retainer to grow team resilience, since any time not used for actual live crises goes toward preparation.

You can choose from

• workshops to assess reputational risks
• crisis simulations to test your team and processes in a safe space
• media training on camera
• social media management to handle challenges online

Retained crisis communications support = knowing you and your team are prepared for the unexpected.

Photo Vlad Deep at Unsplash

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What kind of journalist were you?

Evening post - Airport staff set for high life with TV fame featuring Abby Mangold

Jess and I are often asked this.

People’s interest veers between fascination and horror. I am hugely proud of these roots and the lessons I earned, such as…

• People love being asked about themselves. Thoughtfully chosen, well-timed questions allow people to share something about themselves, cracking open a door to their world.
And with the privilege of being invited in…

• it pays to listen closely. The tone of voice, the pace at which they speak. These are as important to what someone is saying as the words they use.

• And with that always ask the obvious – who, what, when, where, why, how – sometimes twice to be sure you have truly understood.

Every journalism job added to the skills I use in crisis communications and media training now.

And I was pretty chuffed to make it into the papers myself once while filming for a BBC Airport special from Edinburgh Festival!