5 things a crisis communication spokesperson does

5 Things a Crisis Communication Spokesperson Does. Photo by Fardad sepandar on Unsplash

Being the face of the organisation in a crisis is a BIG ask.

So a spokesperson must ask a few things in return before doing an interview.

Here are 5 things great spokespeople do in a crisis:

  1. Complete clarity on what they can say publicly at this stage.
  2. Answers on information gaps. Even if the details are not available.
  3. Space to rehearse key messages, and their way of saying them.
  4. Confidence to make the most of the interview, conveying empathy and personal commitment.
  5. A reliable deputy for their usual role so they can focus on the media.

Comment here if you have any more tips…

Featured Image by Fardad sepandar on Unsplash

Kudos to my ex colleagues at BBC Watchdog

BMW

Credit to BBC Watchdog for their investigation on last night’s programme which lead to BMW announcing a recall of hundreds of thousands of cars.

The truth is that no one really knows what goes on inside an organisation during a crisis, apart from the people managing it.  There are often multiple business objectives which reach far beyond being featured on the programme.  Continue reading “Kudos to my ex colleagues at BBC Watchdog”