Facebook Archives | Mangold Consultancy

20th January 20202nd February 2021

Social Media & Mental Health

Why social media companies should (but probably won’t) act responsibly and lead the conversation on mental health

Social media companies are some of the most powerful and influential business entities on the planet. Their decisions shape how the world communicates and how we as individuals consume information. Unlike most large-scale global commercial industries, social media is self-regulating. This puts social media companies in a unique position of global responsibility.

A new report published by the Royal College of Psychiatrists last week said social media companies should be forced by governments to hand over their data for independent research into the risks of social media use.

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29th January 20198th March 2023

Facebook: can I trust you again? A personal perspective.

Over the last 10 years my trust in Facebook has been eroded

When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.

Over the last 10 years though that trust has been eroded. Continue reading “Facebook: can I trust you again? A personal perspective.”

20th November 20183rd January 2024

The Business of Local Newspapers

Local newspapers have long teetered on the edge of survival, at risk of relegation to a picture postcard England past, where cub reporters cover village fetes, write the splash on local crime and all before tea time. So the announcement that local publisher Johnston Press is being bought out has triggered further analysis on the future for local news. Facebook has stepped up with a suspiciously well time announcement of £4.5m, to hire and train 80 people as community reporters. Johnston Press is reportedly one of three local publishers in conversation with the social media giant. Continue reading “The Business of Local Newspapers”

16th April 201818th February 2021

Reputation management – where any business (big or small) should start from

Reputation Management Mangold Consultancy

Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
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4th April 201820th November 2018

Caught in the crossfire? Is a bad brand association risking your reputation?

If you look at the risks to your business (via a risk audit) you’ll discover potential threats lie within your workforce, your suppliers, your processes, your equipment and perhaps even your premises. Identifying those threats and planning how to handle them is a huge step forward in managing your corporate reputation.

But what about the threats that lie outside your business? What happens when companies or personalities you’re affiliated to suffer a fall from grace? Do nothing and it looks like you don’t care or worse, condone their bad behaviour. Act and you may risk further damage. So how do you protect your business and respond in the right way? Continue reading “Caught in the crossfire? Is a bad brand association risking your reputation?”

2nd November 201729th March 2020

Why Small is Beautiful in a Social Media Crisis

The commitment involved in starting a new business is phenomenal. Winning new contracts, wooing clients, honing your product and getting your name out there. Building a reputation demands time, attention to detail and preparation.

The 100% organic skincare line launched by one beauty innovator had been long in the planning. Products that were clean, kind and ethically sourced – all grounded in an “on-trend” concept, aimed at legions of health and wellbeing devotees. And as the range gained traction, tweets, likes and shares, everything seemed to be on track. But just as the business plan was exceeding year one expectations, a supplier down the chain was exposed for using non-organic base ingredients. The same ingredients now found in the 100% organic skincare line. One negative review became two. Malicious tweets followed and libellous Facebook posts began to unpick hard earned customer loyalty and reputation. Continue reading “Why Small is Beautiful in a Social Media Crisis”