Comedy is a useful ice breaker in crisis communications planning when we ask everyone to think the worst… no… the very, very worst.
And this quote is a reminder of everything that shouldn’t happen when things get serious. Why?
- Doctors don’t fly planes. If you want to know who is at the helm in moments of difficulty, do the thinking before the bad stuff happens.
- Preparing for the worst improves the likelihood of a better outcome, I promise you it’s worth the investment.
- Crisis planning is seriously fun, but never funny. Being invited to join companies at the start of their crisis comms planning is the best part of our job.
If crisis comms planning is making you seriously nervous, let us help you move it off the to-do list.
