Why crisis retainer support changes the outcome

Why crisis retainer support changes the outcome

In the last 12 months, I’ve handled multiple crises

Some were national news.

Some were small but had the potential to get messy fast.

Every single one started with a phone call that began with an element of panic.

The longer it took for that call to come, the harder the recovery was.

With crisis retainer support, it is different.

We already know your business, your risks, and your people.
We can move in minutes instead of days.

In crisis work, speed is not a luxury. It is the difference between headlines that fade and headlines that haunt.

If you want to know how ready your business really is, let’s talk.

Why reputation in crisis communications matters

Reputation in crisis communications - you don't need to go viral

You don’t need to go viral

You need to stay credible.

The next headline won’t care how many views your last post got.

What matters is

  • Can you be trusted?
  • Are you consistent?
  • Will people believe you when it counts?

A tech founder I worked with had all the right metrics online. But when their product failed and the media called they froze.

The polish cracked. The trust dropped.

In crisis comms, reach is nice. But reputation is everything.

Build that. And everything else follows.