When it comes to media training, we often see our clients fighting to convert wordy corporate messages into convincing sound bites.
So how do you get comfortable with what you’re saying?
Practice with the corporate message, a bit, and then abandon it and practice saying it like you’re talking to a friend.
Remember why you’re doing the interview – to promote, rebut or disrupt – keep a laser focus on your why, through every twist and turn of the interview.
Finally don’t be afraid to repeat yourself. Not like a parrot, but by using examples to explain your points in different ways.
