Where Media Meets Communication
The biggest AI reputational risks I’m seeing inside organisations right now:
I’ve advised leadership teams through all four in the last 12 months.
The fix isn’t just technical – it’s cultural and procedural.
Every team, from comms to legal to IT, needs to know their role before it happens.
In 80% of crises I handle, the damage isn’t caused by the event itself
It is caused by what is said or not said in the first 24 hours.
I have seen small incidents spiral into national headlines because leaders guessed their way through the response.
I have also seen major crises vanish from public conversation in days because the messaging was prepared in advance.
Crisis communication is not spin.
If you want that level of readiness for your organisation, we should talk now, not when the crisis has already arrived.
After following my son onto a roller coaster, I realised something about crisis leadership.
I have led crisis teams through events watched by millions.
I have guided CEOs through live interviews knowing the wrong phrase could cost them everything.
But on a rollercoaster in Florida, my youngest son was the leader.
I just followed.
It reminded me that in a crisis, leadership is not always about the job title.
It is about the person with the calm, clear head when everything feels like it is going off the rails.
I have been that person in the middle of breaking news and corporate storms.
It is why organisations keep me close before they need me.
If you do not have someone like that in your corner, you are leaving it to chance.
And chance is not a strategy.