This can only mean one thing, bad news. Who do you call next?
In crisis management, timing is everything.
I well remember those late afternoon Friday calls to press offices, chasing a response to the story we were about to broadcast.
Everyone’s on the clock, press teams scramble to reply before the weekend, risking rushed comments and heightened media exposure.
But what if a crisis happens out of hours? Waiting until Monday morning is not an option.
That’s where retained crisis comms support comes in. It provides:
• 24/7 support to swiftly navigate crises and safeguard reputation
• Quicker decision making and strategy setting through established trusted relationships with senior leaders
• Proactivity to anticipate potential media scrutiny and the trajectory of the crisis
This is the unparalleled advantage of having a crisis comms agency on retainer.
Original photo by Quino Al on Unsplash