Crisis comms support – no longer just for the big boys
Thanks to new digital marketing techniques, it’s possible for SMEs to compete with global organisations when promoting their business. With a great creative idea and some smart execution, you can reach huge numbers of your target audience without needing any agency support whatsoever. Digital marketing agencies know this and have made their service packages more affordable and flexible as a result.
There is one area of communications where it’s not recommended to go ‘DIY’ however: crisis communications. And with many corporate communications specialists insisting upon pricey retainers to manage a business’s reputation, SMEs are locked out of access to that support. Continue reading “Crisis communications support for SMEs”