I’ve been doing this work for over 25 years now, and the conversations I have with new clients almost always start with the same question: “Are our people ready?”
They ring because something is happening or about to happen that needs a spokesperson.
- A product launch.
- A difficult announcement.
- An interview opportunity.
- Sometimes a crisis that’s already started.
And the underlying question is always: “Are our people ready for this?”
Not “do they have the key messages.”
Are they ready? Can they handle the difficult questions without sounding evasive? Do they know where a journalist is heading before they get there? Can they sound like themselves under pressure not like a script?
If the answer to any of those is “I’m not sure,” that’s when we start working together.
Most of the work I do falls into three areas.
- Media training preparing spokespeople to handle interviews, difficult questions and high-pressure moments without sounding robotic or exposed.
- Crisis communications working alongside leadership teams when something has happened that needs managing carefully and quickly.
- Executive profiling helping senior leaders find their voice, which holds up under scrutiny.
It’s not theoretical work.
Instead, it’s practical, it’s rehearsal, it’s watching yourself back and seeing exactly what needs fixing before the moment actually matters.
If you’re in that position, where you’ve got people who need to be ready and you’re not entirely sure they are, that’s the work we do.
And it’s worth getting it right.
If you have an upcoming announcement or a difficult conversation on the horizon, don’t leave your reputation to chance. Explore our corporate communications services to see how we can help your leaders find their voice.
