As COVID-19 silently crept onto our shores you may have been in regular crisis meetings as the virus’ huge impact took hold. Now, you may well be moving from that heightened crisis state to living with the new “normal”, whatever that looks like for your organisation.
As we all bed into week 5 of the lockdown we thought we’d share some insights on how to adapt from crisis to business-as-usual with some suggested next steps and evidence from our client work.
Continue reading "From COVID-19 Crisis → Business-As-Usual"
As TV news anchors around the world set up studios in their homes with teleprompters, specialist lighting, makeup and HD broadcast cameras; interviewees must also up their game. "News" needs experts, spokespeople and human stories more than ever and the best people you will see and hear, the ones who get invited back, have received media & presentation training - even if they are speaking from a laptop in their living room. Continue reading "Media & Presentation Training 2.0"
We all know the feeling.
Your phone pings, then again… and again… something has happened.
Twitter is “blowing up” says the voice on the other end of the line. Five minutes later; “it’s all over Facebook”. The on-call Press Officer rings next; local media want a response to the hundreds of comments on Twitter.
So, what’s your next move?
If you’re asking this question now, it’s too late. Continue reading "Are you prepared for a social media crisis? Here’s 7 tips you need"
When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.
Over the last 10 years though that trust has been eroded. Continue reading "Facebook: can I trust you again? A personal perspective."
Crisis comms support – no longer just for the big boys
Thanks to new digital marketing techniques, it’s possible for SMEs to compete with global organisations when promoting their business. With a great creative idea and some smart execution, you can reach huge numbers of your target audience without needing any agency support whatsoever. Digital marketing agencies know this and have made their service packages more affordable and flexible as a result.
There is one area of communications where it’s not recommended to go ‘DIY’ however: crisis communications. And with many corporate communications specialists insisting upon pricey retainers to manage a business’s reputation, SMEs are locked out of access to that support. Continue reading “Crisis communications support for SMEs”
Credit to BBC Watchdog for their investigation on last night’s programme which lead to BMW announcing a recall of hundreds of thousands of cars.
The truth is that no one really knows what goes on inside an organisation during a crisis, apart from the people managing it. There are often multiple business objectives which reach far beyond being featured on the programme. Continue reading “Kudos to my ex colleagues at BBC Watchdog”
Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
Continue reading “Reputation management – where any business (big or small) should start from”