Why spokesperson preparation is the most important part of a crisis response
Most organisations spend hours perfecting a statement but overlook spokesperson preparation. They then hand that statement to someone who has ...
Will AI will create entirely new crisis problems?
If you’re worrying that AI will create entirely new crisis problems, it probably won’t. What it will do is speed ...
How I would build a crisis response team today
This is how I would build a crisis response team today (in the age of AI and fake videos). This ...
Why crisis response today is about judgement over information
One of the most dangerous assumptions I see in crisis response today is this: That the truth will speak for ...
The Social Media Crisis Checklist
Please find below our Social Media Crisis Checklist. Ignoring digital channels is a mistake. Effective social media crisis management ensures ...
What I have learned about the first 60 minutes of a crisis
I am often asked what matters most in the first hour of a crisis. Not the wording of the statement ...
