Abby Mangold at the Media Scoiety

Why crisis communications orthodoxy no longer works

I wrote an article for The Media Society on why crisis communications orthodoxy is no longer working. The old rulebook ...
AI changed crisis communications, but not the playbook

AI changed crisis communications, but not the playbook

The crisis communications playbook hasn't been rewritten. But the distribution model has. Here's what changed in the last twelve months, ...
Why blaming the PR team is a warning sign, not a strategy

Why blaming the PR team is a warning sign, not a strategy

Blaming the PR team has become a bit of a trend. And it's getting predictable. You know things aren't going ...
2012-2026: 14 years in crisis communications: 6 lessons that matter from Abby Mangold

14 years in crisis communications: 6 lessons that matter

I've spent 14 years in crisis communications. Here are the 6 things I think matter most. 1. People manage crises ...
Abby Mangold Working with small team

Why the wait and see approach is a dangerous crisis strategy

"Let's wait and see if this becomes a problem before we respond." I've heard this line in a few crisis ...
Mangold Consultancy Media Training

How to know if you and your team actually need media training

Someone asked me recently: "How do I know if we actually need media training?" Fair question. Because most organisations don't ...