How to handle difficult questions and avoid media traps
15 years at the BBC taught me something most spokespeople never learn: difficult questions are often only challenging because of ...
Why you should stop using filler language in a crisis statement
"We take this very seriously." If I had a pound for every time I've read that sentence in a crisis ...
Are our people ready? Why practical preparation is vital for spokespeople
I've been doing this work for over 25 years now, and the conversations I have with new clients almost always ...
What changes during a media training session
Before every training session, I send clients a short questionnaire to understand their specific goals and anxieties. One question I ...
How to create an internal crisis brief when you don’t have all the answers
After my last post, a couple of people asked: "Right, but what does an internal crisis brief actually look like ...
Why your external statement shouldn’t be the first thing your staff see
Your employees found out about the crisis from X rather than from your own external statement. And now you're wondering ...
