Abby Mangold presenting to a small team

Why crisis response today is about judgement over information

One of the most dangerous assumptions I see in crisis response today is this: That the truth will speak for ...
Social Media Crisis Checklist

The Social Media Crisis Checklist

Please find below our Social Media Crisis Checklist. Ignoring digital channels is a mistake. Effective social media crisis management ensures ...
The first 60 minutes of a crisis

What I have learned about the first 60 minutes of a crisis

I am often asked what matters most in the first hour of a crisis. Not the wording of the statement ...
Abby Mangold and Jess Mangold in meeting

How to build an effective crisis response team

I’ve learned this the hard way: when a crisis hits, you find out very quickly who you can rely on ...
Apologies Under Pressure

What I have learned about apologies under pressure

Mastering apologies under pressure requires simplicity and a human touch. If you ever have to apologise publicly, this will matter ...

3 Crises you won’t see coming (but should be ready for)

Most crises don’t begin with headlines. They begin with silence. With a decision made too quickly, or not at all ...