I’ve honed my craft working with and listening to journalists.
My most valued moments? One of them has to be working with David Frost on Breakfast With Frost.
His mantra was to ‘Make Every Word Count’.
New to BBC TV in 1997 with very little experience, I was fortunate to learn so much by being in the presence of this TV giant.
As a programme runner I got to watch him reviewing every script, red penning superfluous words. It is forever burnt into my memory.
And today preparing communications in a crisis, I remind myself to ‘be more David’ and chuck out every syllable that doesn’t reinforce what needs saying.
Where do you need to “be more David”?
