The inaugural Earthshot awards ceremony rang out last weekend, fuelling climate conversations among global audiences. The Royal headliners and rock star performances, couldn’t outshine the creative ingenuity of the winners who each earned £1m to expand their climate saving plans.
Listening to and watching interviews is my lockdown fix. News bulletins, current affairs and podcasts – I am compelled to tune in. And as a media trainer, I tell myself this is a healthy, if unconventional daily diet.
The definition of a successful interview depends on whether you are reporting the story or ‘in the chair’. Every journalist has an agenda and as I always explain in media training, interviewees too, need a plan to make themselves heard. And tuning into 3 recent interviews, I heard three people, in very different circumstances, making a success of their air time.
Good biscuits plated up on arrival and participants hovering at the door ahead of schedule. Throw in a tailored crisis simulation – part challenge, part playing to individual strengths – and all the positive omens are there for a good training day.
Broadcasts by journalists, spokespeople and celebrities from their living room and virtual meetings are the ‘new’ normal. This way of communicating requires adjustment for many. So, whether speaking to press or colleagues remotely, here are some tips to make the virtual format work for remote interviews and meetings.
Bafta is axing celebrity goody bags from this weekend’s ceremony. Opting instead for gifting wallets made from recycled plastics. It’s a timely plot twist to the 2020 award season. The buzz of a new bag – the colour, the look on the arm, the cramming of essentials into one place, is the ultimate pleasure purchase. But against heightened ethical and environmental consumer standards, is it possible for a Tote to do greater good?
“Those difficult situations, they don’t frighten me… never waste a good crisis. When you have a crisis, then you have the fantastic platform for change”.
The refreshing perspective of Airbus Chief Executive Guillaume Faury in the Sunday Times, provides a timely excuse to consider the good that comes out of the bad, for crisis comms professionals.
Most people over 30, remember the well-known washing powder ad, which challenged unsuspecting mums to a live clothes wash, to see whether the product delivered its ‘whiter than whites’ promise. This was a filmed doorstep where everyone was in on the gag. Viewers understood it was an advert, just as the at-home victim knew their kitchen would appear on national TV. Continue reading “Doing the doorstep challenge – can you win when cameras arrive unannounced?”
We all have foibles when it comes to good service. Loud background music in your favourite restaurant – no thanks. Unsuitable substitutes in an online shop or a sell-by date less than 24 hours after it arrives. To me, these are like sour milk in my tea. A complete turn off, which could turn me to the Oat-side.
In among political break-ups and breakaways, a commitment to clean up take-aways is hardly big news – at first glance.
And yet the pledge by Just Eat to remove any of the 29,000 UK restaurants registered with them, who score a zero food hygiene rating, gives food for thought. The food ordering app is investing £1m in hygiene and safety standards. Restaurants that fail to make the grade by 01 May will be kicked off the app and any new entries must score ‘generally satisfactory’ for hygiene.
Mangold Consultancy made a welcome return to Marlow FM’s The Buzz last week, opening 2019 with lively discussions about the high street, Chinese economics and speaker confidence. I was one of two guests on the weekly show, invited to look at topical business stories and forecasts for 2019. Continue reading “Radio Waves”
Since political turmoil before breakfast became the new normal in 2018, reading the runes on anything other than tea is a high stakes game. But having digested the best news round ups, here are a few boiled down forecasts to consider for crisis communications and reputation management in the year ahead.
Local newspapers have long teetered on the edge of survival, at risk of relegation to a picture postcard England past, where cub reporters cover village fetes, write the splash on local crime and all before tea time. So the announcement that local publisher Johnston Press is being bought out has triggered further analysis on the future for local news. Facebook has stepped up with a suspiciously well time announcement of £4.5m, to hire and train 80 people as community reporters. Johnston Press is reportedly one of three local publishers in conversation with the social media giant. Continue reading “The Business of Local Newspapers”
Less than a week after revelations about the financial future of Patisserie Valerie made headlines, executive chairman Luke Johnson gave an interview to the same newspaper where he regularly contributed a business column.
The move navigated some tricky reputational waters and a creeping narrative about British retail and high street horror stories. Continue reading “Pattiserie Valerie – Serves up a showstopper interview”
Viewers of the excellent Channel 4 obs doc Inside The Embassy got to follow new U.S Ambassador Woody Johnson – personal friend of Donald Trump and billionaire businessman in his own right. Continue reading “The diplomatic art of delivering the razor sandwich”