The biggest AI reputational risks I’m seeing inside organisations right now:
- Deepfakes (external threat)
- Biased or offensive AI outputs (internal threat)
- Confidential data leaks via unsecured AI use (internal threat)
- Misinformation amplified by AI (external threat)
I’ve advised leadership teams through all four in the last 12 months.
The fix isn’t just technical – it’s cultural and procedural.
Every team, from comms to legal to IT, needs to know their role before it happens.