So here are some errors in crisis communications that we’ve seen:
• A 9-5 mindset: Crisis management is round-the-clock. Use peacetime to prep and improve how you manage a crisis.
• Fear of asking the obvious: Who, what, when, where, why. If any of this is unclear then ask. Often other people have the same questions.
• Slow sign-off: The bigger the business the greater the challenge. To avoid approvals becoming a bottleneck, nominate who is signing off and stick to it!
• No clear crisis comm process: Without it, you’re playing catch-up and reacting rather than managing the situation.
Address these, and you’ll be better equipped to handle crises with confidence.
Photo by Luis Cortes on Unsplash