We all learn from mistakes

Learn from mistakes. Photo by Luis Cortes on Unsplash

So here are some errors in crisis communications that we’ve seen:

• A 9-5 mindset: Crisis management is round-the-clock. Use peacetime to prep and improve how you manage a crisis.

• Fear of asking the obvious: Who, what, when, where, why. If any of this is unclear then ask. Often other people have the same questions.

• Slow sign-off: The bigger the business the greater the challenge. To avoid approvals becoming a bottleneck, nominate who is signing off and stick to it!

• No clear crisis comm process: Without it, you’re playing catch-up and reacting rather than managing the situation.

Address these, and you’ll be better equipped to handle crises with confidence.

Photo by Luis Cortes on Unsplash