Over the last few weeks there seems to have a been a flurry of “recorded statements” in response to major crises. To be clear, rather than put someone forward to be interviewed by the press, the boss records a statement and it’s posted on the website or via social channels.
Facebook: can I trust you again? A personal perspective.
When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.
Over the last 10 years though that trust has been eroded. Continue reading “Facebook: can I trust you again? A personal perspective.”
Radio Waves
Mangold Consultancy made a welcome return to Marlow FM’s The Buzz last week, opening 2019 with lively discussions about the high street, Chinese economics and speaker confidence. I was one of two guests on the weekly show, invited to look at topical business stories and forecasts for 2019. Continue reading “Radio Waves”
Making predictions – a fool’s game you cannot afford to miss?
Since political turmoil before breakfast became the new normal in 2018, reading the runes on anything other than tea is a high stakes game. But having digested the best news round ups, here are a few boiled down forecasts to consider for crisis communications and reputation management in the year ahead.
Continue reading “Making predictions – a fool’s game you cannot afford to miss?”