Overcoming the fear of media interviews through training

Overcoming the fear of media interviews

She came into the session convinced she was terrible at media interviews.

Fifteen years of experience. A genuine expert in her field.

But the moment a camera appeared, everything she knew seemed to disappear.

“I overcomplicate everything,” she told me beforehand. “I try to get across five points when one would do.”

At least she knew it.

What she didn’t know was why it kept happening and that it was completely fixable.

By the end of the day and the final interview, she watched herself back on camera and said something I hear more often than you’d think.

“I felt so much better prepared, and you can see that when I’m answering – such a big difference from my first interview!”

And it was.

It took just a few hours to help her find her voice.

If you or your team feel hesitant about facing the camera, our media training can help you find your voice and speak in media interviews with confidence. Please get in touch to see how we can help you prepare for your next interview.

“Be Kind” – Yorkshire Tea’s reputation management masterclass

Rishi Sunak "Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew."

Take one senior politician, one well-known and much-loved brand, and add social media. Stir together and what do you get?

That’s right, the perfect recipe for a Twitter storm.

That’s exactly what happened to Yorkshire Tea this weekend when Rishi Sunak MP, the Conservative MP for Richmond (in North Yorkshire as it happens) shared an image of himself making a cup of tea, standing next to a giant bag of the famous Yorkshire brew.

Continue reading ““Be Kind” – Yorkshire Tea’s reputation management masterclass”