Listening to and watching interviews is my lockdown fix. News bulletins, current affairs and podcasts – I am compelled to tune in. And as a media trainer, I tell myself this is a healthy, if unconventional daily diet.
The definition of a successful interview depends on whether you are reporting the story or ‘in the chair’. Every journalist has an agenda and as I always explain in media training, interviewees too, need a plan to make themselves heard. And tuning into 3 recent interviews, I heard three people, in very different circumstances, making a success of their air time.
Continue reading “Dissecting a successful interview – the media trainer’s diet”
Good biscuits plated up on arrival and participants hovering at the door ahead of schedule. Throw in a tailored crisis simulation – part challenge, part playing to individual strengths – and all the positive omens are there for a good training day.
Continue reading “Why good biscuits won’t cut it in a pandemic – putting our crisis comms tagline to the test”
As COVID-19 silently crept onto our shores you may have been in regular crisis meetings as the virus’ huge impact took hold. Now, you may well be moving from that heightened crisis state to living with the new “normal”, whatever that looks like for your organisation.
As we all bed into week 5 of the lockdown we thought we’d share some insights on how to adapt from crisis to business-as-usual with some suggested next steps and evidence from our client work.
Continue reading “From COVID-19 Crisis → Business-As-Usual”
As TV news anchors around the world set up studios in their homes with teleprompters, specialist lighting, makeup and HD broadcast cameras; interviewees must also up their game. “News” needs experts, spokespeople and human stories more than ever and the best people you will see and hear, the ones who get invited back, have received media & presentation training – even if they are speaking from a laptop in their living room. Continue reading “Media & Presentation Training 2.0”