Tag: Media

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Why crisis communication readiness protects reputation

Crisis communication readiness with Mangold Consultancy.

In 80% of crises I handle, the damage isn’t caused by the event itself

It is caused by what is said or not said in the first 24 hours.

I have seen small incidents spiral into national headlines because leaders guessed their way through the response.

I have also seen major crises vanish from public conversation in days because the messaging was prepared in advance.

Crisis communication is not spin.

  • It is readiness.
  • It is knowing what to say before you have to say it.

If you want that level of readiness for your organisation, we should talk now, not when the crisis has already arrived.

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Why crisis retainer support changes the outcome

Why crisis retainer support changes the outcome

In the last 12 months, I’ve handled multiple crises

Some were national news.

Some were small but had the potential to get messy fast.

Every single one started with a phone call that began with an element of panic.

The longer it took for that call to come, the harder the recovery was.

With crisis retainer support, it is different.

We already know your business, your risks, and your people.
We can move in minutes instead of days.

In crisis work, speed is not a luxury. It is the difference between headlines that fade and headlines that haunt.

If you want to know how ready your business really is, let’s talk.

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Why reputation in crisis communications matters

Reputation in crisis communications - you don't need to go viral

You don’t need to go viral

You need to stay credible.

The next headline won’t care how many views your last post got.

What matters is

  • Can you be trusted?
  • Are you consistent?
  • Will people believe you when it counts?

A tech founder I worked with had all the right metrics online. But when their product failed and the media called they froze.

The polish cracked. The trust dropped.

In crisis comms, reach is nice. But reputation is everything.

Build that. And everything else follows.