Why crisis leadership is not always about the job title

In a crisis, leadership is not always about the job title

After following my son onto a roller coaster, I realised something about crisis leadership.

I have led crisis teams through events watched by millions.

I have guided CEOs through live interviews knowing the wrong phrase could cost them everything.

But on a rollercoaster in Florida, my youngest son was the leader.

I just followed.

It reminded me that in a crisis, leadership is not always about the job title.

It is about the person with the calm, clear head when everything feels like it is going off the rails.

I have been that person in the middle of breaking news and corporate storms.

It is why organisations keep me close before they need me.

If you do not have someone like that in your corner, you are leaving it to chance.

And chance is not a strategy.

Parents, Social Media & Reputation Management

Parents, Social Media & Reputation Management

More brands today are using digital campaigns to signpost their values (think Nike, Dove and Under Armour), leaving people in no doubt as to where they stand, and how they will effect positive change. Being big with global reach helps, but even then bravery is fraught with reputational and financial risk. Just ask L’Oreal or Pepsi.

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