Tag: Public Speaking

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5 things a crisis communication spokesperson does

5 Things a Crisis Communication Spokesperson Does. Photo by Fardad sepandar on Unsplash

Being the face of the organisation in a crisis is a BIG ask.

So a spokesperson must ask a few things in return before doing an interview.

Here are 5 things great spokespeople do in a crisis:

  1. Complete clarity on what they can say publicly at this stage.
  2. Answers on information gaps. Even if the details are not available.
  3. Space to rehearse key messages, and their way of saying them.
  4. Confidence to make the most of the interview, conveying empathy and personal commitment.
  5. A reliable deputy for their usual role so they can focus on the media.

Comment here if you have any more tips…

Featured Image by Fardad sepandar on Unsplash

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How NOT to give a statement: a lesson from the Russian poisoning story

A lesson from the Russian poisoning story

Yesterday, the Government’s Chief Medical Officer Prof Dame Sally Davies made a statement. An important statement for any of the 500 or so people who had visited the restaurant and pub in Salisbury where trace amounts of the substance used to poison ex-Russian spy Sergei Skripal and his daughter were found.

Now I don’t live in Salisbury.  But my gut feeling, if I did, is that any advice about possible nerve agent contamination is probably worth listening to.

Continue reading “How NOT to give a statement: a lesson from the Russian poisoning story”