Counting the cost of a reputational hit

Ups and downs of reputational management

Building a company’s reputation is a long-term investment which takes years of consistent effort, trust-building, and strategic communication. But the destruction of reputation happens in a matter of moments. We thought we’d take a closer look at how investment in crisis communications and risk preparation reduces the impact of a reputational hit.

Building a reputation: The value of long-term effort

1. Consistency and Trust:
– Years of reliable performance, transparency, and delivering on promises

2. Quality and Excellence:
– Continuous provision of high-quality products or services and maintaining high standards

3. Positive Relationships:
– Nurturing relationships with customers, employees, and the wider community

4. Strategic Communication:
– Regular, strategic engagement and storytelling to highlight successes and values

5. Resilience and Adaptability:
– Demonstrating strength in handling challenges and adapting to changes

According to research from Pentland Analytics (pdf), companies recover from share-price losses faster when senior management communicates with stakeholders swiftly and launches an active program of social responsibility that directly addresses the damage associated with the crisis.

20% improvement in market value 30% Loss in market value

Don’t waste years of hard work. Prioritise proactive reputation management and effective crisis communication to protect your brand integrity.

To help you we’ve created a tool to discover how safe your company’s reputation really is. Think of it as the first step of a Reputation Audit.

To take a look, please visit our Reputational Audit page.

Baftas, Bags and B Corp

Bafta is axing celebrity goody bags from this weekend’s ceremony. Opting instead for gifting wallets made from recycled plastics.

Bafta is axing celebrity goody bags from this weekend’s ceremony. Opting instead for gifting wallets made from recycled plastics. It’s a timely plot twist to the 2020 award season. The buzz of a new bag – the colour, the look on the arm, the cramming of essentials into one place, is the ultimate pleasure purchase. But against heightened ethical and environmental consumer standards, is it possible for a Tote to do greater good?

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Managing Reputation – Warning strong stomach required to read on

zero food standards rating

In among political break-ups and breakaways, a commitment to clean up take-aways is hardly big news – at first glance.

And yet the pledge by Just Eat to remove any of the 29,000 UK restaurants registered with them, who score a zero food hygiene rating, gives food for thought. The food ordering app is investing £1m in hygiene and safety standards. Restaurants that fail to make the grade by 01 May will be kicked off the app and any new entries must score ‘generally satisfactory’ for hygiene.

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Reputation management – where any business (big or small) should start from

Reputation Management Mangold Consultancy

Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
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Why Small is Beautiful in a Social Media Crisis

Bug on Leaf

The commitment involved in starting a new business is phenomenal. Winning new contracts, wooing clients, honing your product and getting your name out there. Building a reputation demands time, attention to detail and preparation.

The 100% organic skincare line launched by one beauty innovator had been long in the planning. Products that were clean, kind and ethically sourced – all grounded in an “on-trend” concept, aimed at legions of health and wellbeing devotees. And as the range gained traction, tweets, likes and shares, everything seemed to be on track. But just as the business plan was exceeding year one expectations, a supplier down the chain was exposed for using non-organic base ingredients. The same ingredients now found in the 100% organic skincare line. One negative review became two. Malicious tweets followed and libellous Facebook posts began to unpick hard earned customer loyalty and reputation. Continue reading “Why Small is Beautiful in a Social Media Crisis”