Tag: Spokesperson

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Briefing tour crisis spokesperson: 5 Top Tips

Abby Mangold Top Tips for Briefing

If you’re briefing a spokesperson before an interview in a crisis situation, there is a high chance that you’ve got a lot to juggle.

You’re probably managing multiple communications to people inside and outside the organisation while responding to a fast-changing situation in a swirl of facts and rumours.

So, to get the most out of your time and support your spokesperson in this really challenging environment, these are my top tips:

Top tips for briefing your CEO / spokesperson in a crisis.

  1. Block out time for rehearsal interviews. I promise you they will thank you for it.
  2. Walk through some physical prep so that they can limber up.
  3. Run practice questions which probe around rumour and speculation.
  4. Build in comfort breaks, a gulp of water, a snack – especially if they’ve got multiple interviews.
  5. Pinpoint a clear interview entrance and exit strategy, especially if things run over.

These are the things your spokesperson needs from you to help them give their best performance

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What if you’re faced with a megalomaniacal spokesperson?

What if you are faced with a megalomaniacal spokesperson?

What if this megalomaniacal spokesperson won’t listen to your advice about managing a media interview?

Even seasoned spokespeople recognise the benefits of new tips and practice for media presence and interview skills.

Here’s how to make the case to your spokesperson if your comms advice is challenged:

-The competition for airtime is fierce and your time is precious. A few rehearsals now will save huge amounts of time over the medium to long term and reinforce your profile as a great spokesperson.

-You are a seasoned pro and your objective is to ensure your message reaches your audience. Trying new ways of delivering your message helps you be heard and understood by more people.

-You are setting an example for others. By making time for media training, you demonstrate the value of preparing for the press.

Can you risk colleagues going on the record without media training first?

Photo by Hunters Race on Unsplash