Abby Mangold Working with small team

How I would build a crisis response team today

This is how I would build a crisis response team today (in the age of AI and fake videos). This ...
Abby Mangold presenting to a small team

Why crisis response today is about judgement over information

One of the most dangerous assumptions I see in crisis response today is this: That the truth will speak for ...
Social Media Crisis Checklist

The Social Media Crisis Checklist

Please find below our Social Media Crisis Checklist. Ignoring digital channels is a mistake. Effective social media crisis management ensures ...
The first 60 minutes of a crisis

What I have learned about the first 60 minutes of a crisis

I am often asked what matters most in the first hour of a crisis. Not the wording of the statement ...
Abby Mangold and Jess Mangold in meeting

How to build an effective crisis response team

I’ve learned this the hard way: when a crisis hits, you find out very quickly who you can rely on ...
Apologies Under Pressure

What I have learned about apologies under pressure

Mastering apologies under pressure requires simplicity and a human touch. If you ever have to apologise publicly, this will matter ...