Abby Mangold and Betsy at Old Harry Rocks

Walking a half marathon for Macmillan Cancer Support

Last month Jess and I took part in a (walking!) half marathon in aid of Macmillan Cancer Support. Jess inspired ...
Abby Mangold Media Interview

What 15 years at the BBC taught me about crisis communications

I spent 15 years at the BBC making undercover programmes like Watchdog, before moving into crisis communications. Programmes that required ...
Abby Mangold Interview

Why podcast training needs a different approach to TV

What works in live TV interviews is probably not going to work in podcasts. Here's what to do instead, and ...
Abby Mangold at the Media Scoiety

Why crisis communications orthodoxy no longer works

I wrote an article for The Media Society on why crisis communications orthodoxy is no longer working. The old rulebook ...
AI changed crisis communications, but not the playbook

AI changed crisis communications, but not the playbook

The crisis communications playbook hasn't been rewritten. But the distribution model has. Here's what changed in the last twelve months, ...
Why blaming the PR team is a warning sign, not a strategy

Why blaming the PR team is a warning sign, not a strategy

Blaming the PR team has become a bit of a trend. And it's getting predictable. You know things aren't going ...