3 Crises you won’t see coming (but should be ready for)
Most crises don’t begin with headlines. They begin with silence. With a decision made too quickly, or not at all ...
How to handle an AI reputational crisis in the first hour
Deepfakes and AI-generated content can spread faster than you can respond. In this guide, I break down exactly what to ...
The first hour crisis blueprint
When the unexpected hits, the first 60 minutes decide everything. In those moments, instinct kicks in but instinct without a ...
Why internal approval risk slows crisis response
After running more than thirty crisis simulations, the biggest risk isn't the media. It's your internal approval chain. If you ...
Why AI reputational risks need cultural readiness
The biggest AI reputational risks I’m seeing inside organisations right now: Deepfakes (external threat) Biased or offensive AI outputs (internal ...
Why crisis communication readiness protects reputation
In 80% of crises I handle, the damage isn’t caused by the event itself It is caused by what is ...
