AI changed crisis communications, but not the playbook
The crisis communications playbook hasn't been rewritten. But the distribution model has. Here's what changed in the last twelve months, ...
Why blaming the PR team is a warning sign, not a strategy
Blaming the PR team has become a bit of a trend. And it's getting predictable. You know things aren't going ...
14 years in crisis communications: 6 lessons that matter
I've spent 14 years in crisis communications. Here are the 6 things I think matter most. 1. People manage crises ...
Why the wait and see approach is a dangerous crisis strategy
"Let's wait and see if this becomes a problem before we respond." I've heard this line in a few crisis ...
How to know if you and your team actually need media training
Someone asked me recently: "How do I know if we actually need media training?" Fair question. Because most organisations don't ...
How to handle difficult questions and avoid media traps
15 years at the BBC taught me something most spokespeople never learn: difficult questions are often only challenging because of ...
