A little plea for all those writing content for spokespeople…
(Also included the sounds of a panting dog and multiple birds!)
Just a little plea from me today to anybody writing statements that they want their spokespeople to use verbally.
Please write human.
I have lost count of the number of answers to challenging questions that have clearly just been written.
Nobody’s tried to say it.
It’s only when you try and say things, that you realise the language simply doesn’t work.
You are making your spokespeople sound like robots. You are making your spokespeople sound like they’re just reading from a script and it’s not convincing anyone.
So just a little plea from me. Please, if you’re giving someone something to say verbally, say it out loud first and please write human.
