Most of the crisis we manage are “slow burn”.
– They’re the issue ignored
– The complaint overlooked
– The employee concerns dismissed
So what should you be doing when you hear about an issue?
1. Do the groundwork, gather intel, fact check, craft key messages
2. Get into the detail, define the comms strategy
3. Anticipate it going live, plan for the ‘day in court’, prep those involved
Remember “slow burn” = prep time. Use it wisely.
Photo by Sebastian Pociecha on Unsplash
