It is good to be back!
For the 2nd year running, we’ve been here in the Netherlands talking crisis communications resilience on a global scale.
Having recruited us as their retained 24/7 crisis communications support, this client doubled down on their commitment with annual training for the whole team.
Crisis communications and reputation management is not just a comms job and if you haven’t had a crisis recently it’s easy to forget the important stuff.
Regularly involving other colleagues creates business-wide awareness so that:
• more people are alert to potential issues
• feel comfortable raising concerns if a crisis happens
• they are equipped and confident to support the response
Main photo Joshua Kettle on Unsplash
