You don’t need to go viral
You need to stay credible.
The next headline won’t care how many views your last post got.
What matters is
- Can you be trusted?
- Are you consistent?
- Will people believe you when it counts?
A tech founder I worked with had all the right metrics online. But when their product failed and the media called they froze.
The polish cracked. The trust dropped.
In crisis comms, reach is nice. But reputation is everything.
Build that. And everything else follows.
