The first 60 minutes of a crisis

What I have learned about the first 60 minutes of a crisis

I am often asked what matters most in the first hour of a crisis. Not the wording of the statement ...
Abby Mangold and Jess Mangold in meeting

How to build an effective crisis response team

I’ve learned this the hard way: when a crisis hits, you find out very quickly who you can rely on ...
Apologies Under Pressure

What I have learned about apologies under pressure

Mastering apologies under pressure requires simplicity and a human touch. If you ever have to apologise publicly, this will matter ...

3 Crises you won’t see coming (but should be ready for)

Most crises don’t begin with headlines. They begin with silence. With a decision made too quickly, or not at all ...
AI reputational crisis first hour

How to handle an AI reputational crisis in the first hour

Deepfakes and AI-generated content can spread faster than you can respond. In this guide, I break down exactly what to ...
first hour crisis blueprint

The first hour crisis blueprint

When the unexpected hits, the first 60 minutes decide everything. In those moments, instinct kicks in but instinct without a ...