Why treat journalists like a friendly dog?

Who’s the best person to put forward in a crisis?

How does good crisis comms impact the bottom line?

And lessons from NatWest, the British Museum, BBC and Nike

I had a fab time talking to Mark Schmid on his podcast The Hunch about all of the above, and more.

Listen below or follow this link to The Hunch Podcast Episode with Abby Mangold.

“There’s no escaping it, if you run a high-profile business or organisation you will face a reputational issue in the short or medium term. We asked former BBC Watchdog producer Abby Mangold about the changing media landscape and its impact on how leaders prepare for and handle the toughest challenges.”


The Hunch is a Podcast about data and technology. They love educated guesses and gut instincts, too. The Hunch asks experts to predict what’s coming down the line with a focus on the ‘when?’ and the ‘why?’