Crisis comms sisters: Our superpowers at work

2 sisters working together?

Crisis superpowers, journalistic expertise, snacks 🥜

This is how Jess Mangold and I make it work…

Jess on Abby “She puts people at ease within seconds, finding common ground and camaraderie, even in high-pressure crisis situations”

“Seamless makeup application for being on camera. What she doesn’t know about this topic is not worth worrying about.”

“Bringing and holding people together in a crisis, uniting individuals and the group. It’s her crisis communications superpower.”

Abby on Jess“Her prep is second to none. Training notes, research, making time to practice – you name it, she’s prepped!”

“Snacks! Jess is not one to go hungry, so she avoids team energy dips by always having a healthy snack squirrelled away in her backpack.”

“She’s great at remembering reports she’s read, or experiences as a journalist; neatly sliding them into conversations with clients to add colour and demonstrate our expertise.”