I spent 15 years at the BBC making undercover programmes like Watchdog, before moving into crisis communications.
Programmes that required journalists and lawyers and Directors of Communications all wanting different things. All under deadline pressure. All wanting to protect something – the story, the legal position, the organisation.
That’s not so different from crisis communications. You’re just wearing different hats.
The undercover work taught me how to stay calm when things are moving fast. How to manage difficult conversations with people who are angry or scared. How to balance competing interests when there’s no perfect answer.
In a crisis, you need both sides. You need the journalist’s instinct to know what the real story is. And you need the comms person’s discipline to think about how it lands with your audience.
Curious about the team behind Mangold Consultancy and how that background shapes our approach to crisis work? Get in touch, or find out more about our crisis management services.
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