Where Media Meets Communication
Blog posts tagged by Mangold Consultancy experts relating to Crisis Communications, one of the key services offered by Mangold Consultancy.
“Those difficult situations, they don’t frighten me… never waste a good crisis. When you have a crisis, then you have the fantastic platform for change”.
The refreshing perspective of Airbus Chief Executive Guillaume Faury in the Sunday Times, provides a timely excuse to consider the good that comes out of the bad, for crisis comms professionals.
Prince Andrew would have done well to follow the Green Cross Code as he stepped into the path of the oncoming Newsnight interview. There has since been much scrutiny of the Royal’s press advisors and why they failed to follow the basics when it comes to media handling in a global reputational storm.
Taking time to stop, look and listen to external communications advisors during a crisis is critical to long term reputation. Like a friendly Green Man, people like us, reiterate life outside the crisis bubble and wider public perception both in the moment and the hours, days and weeks to follow.
Most people over 30, remember the well-known washing powder ad, which challenged unsuspecting mums to a live clothes wash, to see whether the product delivered its ‘whiter than whites’ promise. This was a filmed doorstep where everyone was in on the gag. Viewers understood it was an advert, just as the at-home victim knew their kitchen would appear on national TV. Continue reading “Doing the doorstep challenge – can you win when cameras arrive unannounced?”
We all know the feeling.
Your phone pings, then again… and again… something has happened.
Twitter is “blowing up” says the voice on the other end of the line. Five minutes later; “it’s all over Facebook”. The on-call Press Officer rings next; local media want a response to the hundreds of comments on Twitter.
So, what’s your next move?
If you’re asking this question now, it’s too late.
Continue reading “Are you prepared for a social media crisis? Here’s 7 tips you need”
When I first joined Facebook I trusted the platform and genuinely thought it was the best thing since sliced bread. It was so interactive, I could store and share photos of my young kids with friends (yes, I was that parent) and catch up on what everyone was up to from the comfort of my then small London flat. A few years later it seemed to be THE place to get breaking news which was always relevant to what I was interested in, thank you algorithms.
Over the last 10 years though that trust has been eroded. Continue reading “Facebook: can I trust you again? A personal perspective.”
Thanks to new digital marketing techniques, it’s possible for SMEs to compete with global organisations when promoting their business. With a great creative idea and some smart execution, you can reach huge numbers of your target audience without needing any agency support whatsoever. Digital marketing agencies know this and have made their service packages more affordable and flexible as a result.
There is one area of communications where it’s not recommended to go ‘DIY’ however: crisis communications. And with many corporate communications specialists insisting upon pricey retainers to manage a business’s reputation, SMEs are locked out of access to that support. Continue reading “Crisis communications support for SMEs”
Credit to BBC Watchdog for their investigation on last night’s programme which lead to BMW announcing a recall of hundreds of thousands of cars.
The truth is that no one really knows what goes on inside an organisation during a crisis, apart from the people managing it. There are often multiple business objectives which reach far beyond being featured on the programme. Continue reading “Kudos to my ex colleagues at BBC Watchdog”
Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
Continue reading “Reputation management – where any business (big or small) should start from”
If you look at the risks to your business (via a risk audit) you’ll discover potential threats lie within your workforce, your suppliers, your processes, your equipment and perhaps even your premises. Identifying those threats and planning how to handle them is a huge step forward in managing your corporate reputation.
But what about the threats that lie outside your business? What happens when companies or personalities you’re affiliated to suffer a fall from grace? Do nothing and it looks like you don’t care or worse, condone their bad behaviour. Act and you may risk further damage. So how do you protect your business and respond in the right way? Continue reading “Caught in the crossfire? Is a bad brand association risking your reputation?”
Yesterday, the Government’s Chief Medical Officer Prof Dame Sally Davies made a statement. An important statement for any of the 500 or so people who had visited the restaurant and pub in Salisbury where trace amounts of the substance used to poison ex-Russian spy Sergei Skripal and his daughter were found.
Now I don’t live in Salisbury. But my gut feeling, if I did, is that any advice about possible nerve agent contamination is probably worth listening to.
Continue reading “How NOT to give a statement: a lesson from the Russian poisoning story”
