Tom Mangold on Media Training

Tom Mangold

Many television viewers were surprised at the honesty and frankness of my interviewees in the recent BBC 4 ‘Jeremy Thorpe Scandal’ which ran as a complimentary programme to BBC Drama’s three-parter on the same subject.

What viewers may not have appreciated is that those interviews were conducted at a time well before the black arts of media training and crisis management had overwhelmed the television news and current affairs business. I say black arts because teaching people how to deal with the television interview can have a benign or malign effect. Continue reading “Tom Mangold on Media Training”

Reputation management – where any business (big or small) should start from

Reputation Management Mangold Consultancy

Regardless of its size or influence, every business needs to establish and maintain a good reputation for the sake of its customers, employees and future existence. But if global superbrand Facebook struggles to manage it, what hope is there for smaller companies who don’t have millions to spend on corporate communications support and media training? Follow this starter guide to reputation management and a million pound budget won’t be necessary.
Continue reading “Reputation management – where any business (big or small) should start from”

How NOT to give a statement: a lesson from the Russian poisoning story

A lesson from the Russian poisoning story

Yesterday, the Government’s Chief Medical Officer Prof Dame Sally Davies made a statement. An important statement for any of the 500 or so people who had visited the restaurant and pub in Salisbury where trace amounts of the substance used to poison ex-Russian spy Sergei Skripal and his daughter were found.

Now I don’t live in Salisbury.  But my gut feeling, if I did, is that any advice about possible nerve agent contamination is probably worth listening to.

Continue reading “How NOT to give a statement: a lesson from the Russian poisoning story”